Massart is the result of two Belgian brothers’ obsession with authentic Roman pizza. In a Madrid market saturated with soulless, industrial chains, they chose the workshop approach: testing, failing, and refusing to stop until they had perfected their signature dough.

The challenge was to strike a fine balance between the fresh energy demanded by a younger crowd and the dependable warmth that brings families back to their favourite trattoria. We gave the brand a face with an identity that moves and evolves, much like fermenting dough. The result is a brand that feels truly artisanal because it is, filled with organic irregularities and hand-drawn details that steer well clear of the cookie-cutter.

The visual concept is rooted in the fermentation process itself. We used the typeface States Variable as the core of the logo, playing with “ink pressure” to mimic the way dough expands and breaks free from geometric rigidity. It is a logo with a pulse; it feels alive.

To balance this dynamism, we introduced Feijoa as the secondary typeface. It brings a touch of class and an elevated feel, yet retains an approachable, friendly quality. This duality allows the brand to move effortlessly between the sophisticated and the everyday, ensuring Massart feels like a special destination without losing the “home-cooked” heart at its core.

In hospitality, design doesn’t live on a screen, it lives on the texture of the menu, the weight of the tablecloth, and the fast-paced rhythm of the kitchen. We carried the identity into every corner of the restaurant, from the flour sacks and sauce jars to the delivery stickers and staff uniforms.

We incorporated hand-drawn strokes, as the “chef’s signature”, to add that human spark that separates a soul-filled local spot from a soulless assembly line. It is a professional, honest identity for a project that isn’t afraid to get its hands dirty.

Kredibles is more than just a brand, it’s an adjective for a community rooted in transparency. The name is built on an etymological foundation, linking the trust of Latin credere with the excellence of Greek kreittōn (KRE, the root), directly connecting the brand to the essence of credit and credibility. By adding a suffix that suggests reliability and opting for the plural (IBLES, the suffix), we have turned an individual quality into a collective movement. The result is a sound that feels familiar yet innovative, projecting security while being designed specifically to be memorable.

We stepped away from the industry’s traditional rigidity to create an identity that invites rather than imposes. The logo uses a typographic pairing that visually distinguishes the Latin root from the suffix, creating a brand that is intuitive, legible, and full of character. This approach proves it is possible to project expertise without being solemn. We built an approachable and respectful identity that recognises we only truly trust what we understand. With this strategic base, our goal is for every user to feel a sense of belonging and pride in being “kredible”.

For a financial brand to connect, it must be as professional as it is human. We designed a visual system where the typography prioritises legibility while adding a touch of warmth, blending solid forms with hand-drawn details that break through the formal noise. This same intent carries through to the colour palette, we moved away from whites in favour of a soft grey that offers comfort, using a vibrant and cheerful palette to organise information and give the platform rhythm.

To complete the human touch, we introduced hand-drawn illustrations that act as a narrative tool. These drawings help translate complex financial concepts into something visual and easy to grasp. The result is an identity that doesn’t just provide data, it educates and sparks curiosity. Kredibles stands as a dynamic meeting point where knowledge is built together, delivered with a bold and honest voice.

Our approach blends the classic with the modern, combining a striking typeface with illustrations inspired by the Gyotaku technique, where objects are printed onto paper to capture their details organically.

Natural-textured backgrounds enhance the handcrafted feel, reinforcing the brand’s freshness and authenticity. We’ve also designed a light-hearted iconography to effectively convey key values such as origin, traceability, and the octopus preparation process in an engaging and accessible way.

Also, by adding elements like stones, soil, and grapes in their natural form, we highlight where it all begins, the essence of our product. This way, we craft something that reflects our roots in an ever-changing world.

Using a color palette inspired by its diversity and elegant yet subtle typography, reflecting the calm and harmony of the natural world.

Wodbuster is a digital solution for sports centers, enabling them to manage classes and fees while offering athletes the ease of booking their workouts and boosting their motivation.

We kick-started the process with a strategic meeting, delving into the distinctive values of the brand within the ever-expanding CrossFit sector. By defining the brand’s character, we formed the main idea that guides the entire look and feel of the project.

We’ve given the brand a total makeover, from the logo to the way they write, making sure everything reflects its values consistently and attractively.

Time is crucial in both sports and business management. Efficiency and knowledge are key to success, which is why we reflect this parallel in the brand icon, merging motivation and management.

The project includes a total rebrand, covering both the app and all other digital communication platforms. We ensure the brand stands out with a lively and dynamic presence, from enhancing the user interface to maintaining a consistent visual identity on social media.

We choose to use a friendlier tone in their communication and utilize robust typography along with a bold colour scheme. These components create a flexible and expandable visual toolkit, tailored to meet both current and future brand requirements.

An engaging, simple, and intuitive experience.
We carried out a review to assess the user-friendliness and accessibility of the entire platform. Our main focus was on improving how information is presented and communicated, aiming to make it clearer and more accessible to a wider audience, especially those unfamiliar with intricate web navigation or technical terminology.

We created a contemporary, adaptable digital environment while maintaining brand recognition. Our goal was to revamp the visual system to allow more flexibility with colour and typography, ensuring proper application of sizes, weights, contrasts, and hierarchies. This resulted in better readability and usability for all content. Additionally, we created flexible and consistent elements across the application to ensure that every user interaction feels intuitive and familiar.

This involves providing clear explanations about available options, potential errors, and steps to follow within the application in an understandable and accessible manner. Moreover, we introduced a gaming section to help less tech-savvy users feel more comfortable, encouraging them to use the platform more frequently.

In this process, we’ve refined the colour scheme that comes from offline applications. With this new visual system, we can ensure its consistency across all platforms and its ability to enhance visual hierarchy. Moreover, we’ve created highly adaptable and flexible elements to ensure an optimal user experience.

We’ve developed a visual and graphic universe centered around an existing logo, completely redesigning their website, packaging, and editorial elements. Embracing their philosophy, we’ve crafted a distinctive and sophisticated art direction, enhancing the product and setting it apart in the highly demanding professional market it targets.

The primary objective of this project has been the automation of processes to facilitate its expansion. We began by improving the website, then created a special area for clients, and finally, set up a system to manage all communication inside the company. We have successfully created a modular and scalable ecosystem of visual resources capable of adapting to the present and future needs of the brand across all elements.

The concept behind this product includes label design, packaging, and photography and video direction, capturing the contrast between the raw, rugged vine and the wine’s delicate nature and color.

We played with the sense of touch, creating a textured volume that mimics the texture of the vine. The entire exterior is intentionally dark, allowing all light and attention to be drawn to the wine’s color once it’s poured.