Massart is the result of two Belgian brothers’ obsession with authentic Roman pizza. In a Madrid market saturated with soulless, industrial chains, they chose the workshop approach: testing, failing, and refusing to stop until they had perfected their signature dough.

The challenge was to strike a fine balance between the fresh energy demanded by a younger crowd and the dependable warmth that brings families back to their favourite trattoria. We gave the brand a face with an identity that moves and evolves, much like fermenting dough. The result is a brand that feels truly artisanal because it is, filled with organic irregularities and hand-drawn details that steer well clear of the cookie-cutter.

The visual concept is rooted in the fermentation process itself. We used the typeface States Variable as the core of the logo, playing with “ink pressure” to mimic the way dough expands and breaks free from geometric rigidity. It is a logo with a pulse; it feels alive.

To balance this dynamism, we introduced Feijoa as the secondary typeface. It brings a touch of class and an elevated feel, yet retains an approachable, friendly quality. This duality allows the brand to move effortlessly between the sophisticated and the everyday, ensuring Massart feels like a special destination without losing the “home-cooked” heart at its core.

In hospitality, design doesn’t live on a screen, it lives on the texture of the menu, the weight of the tablecloth, and the fast-paced rhythm of the kitchen. We carried the identity into every corner of the restaurant, from the flour sacks and sauce jars to the delivery stickers and staff uniforms.

We incorporated hand-drawn strokes, as the “chef’s signature”, to add that human spark that separates a soul-filled local spot from a soulless assembly line. It is a professional, honest identity for a project that isn’t afraid to get its hands dirty.

Kredibles is more than just a brand, it’s an adjective for a community rooted in transparency. The name is built on an etymological foundation, linking the trust of Latin credere with the excellence of Greek kreittōn (KRE, the root), directly connecting the brand to the essence of credit and credibility. By adding a suffix that suggests reliability and opting for the plural (IBLES, the suffix), we have turned an individual quality into a collective movement. The result is a sound that feels familiar yet innovative, projecting security while being designed specifically to be memorable.

We stepped away from the industry’s traditional rigidity to create an identity that invites rather than imposes. The logo uses a typographic pairing that visually distinguishes the Latin root from the suffix, creating a brand that is intuitive, legible, and full of character. This approach proves it is possible to project expertise without being solemn. We built an approachable and respectful identity that recognises we only truly trust what we understand. With this strategic base, our goal is for every user to feel a sense of belonging and pride in being “kredible”.

For a financial brand to connect, it must be as professional as it is human. We designed a visual system where the typography prioritises legibility while adding a touch of warmth, blending solid forms with hand-drawn details that break through the formal noise. This same intent carries through to the colour palette, we moved away from whites in favour of a soft grey that offers comfort, using a vibrant and cheerful palette to organise information and give the platform rhythm.

To complete the human touch, we introduced hand-drawn illustrations that act as a narrative tool. These drawings help translate complex financial concepts into something visual and easy to grasp. The result is an identity that doesn’t just provide data, it educates and sparks curiosity. Kredibles stands as a dynamic meeting point where knowledge is built together, delivered with a bold and honest voice.

Wodbuster is a digital solution for sports centers, enabling them to manage classes and fees while offering athletes the ease of booking their workouts and boosting their motivation.

We kick-started the process with a strategic meeting, delving into the distinctive values of the brand within the ever-expanding CrossFit sector. By defining the brand’s character, we formed the main idea that guides the entire look and feel of the project.

We’ve given the brand a total makeover, from the logo to the way they write, making sure everything reflects its values consistently and attractively.

Time is crucial in both sports and business management. Efficiency and knowledge are key to success, which is why we reflect this parallel in the brand icon, merging motivation and management.

The project includes a total rebrand, covering both the app and all other digital communication platforms. We ensure the brand stands out with a lively and dynamic presence, from enhancing the user interface to maintaining a consistent visual identity on social media.

We choose to use a friendlier tone in their communication and utilize robust typography along with a bold colour scheme. These components create a flexible and expandable visual toolkit, tailored to meet both current and future brand requirements.

The Aalto project is located in the Ribera del Duero wine region, with the aim of creating a wine of distinctive character, high quality, and faithfully reflecting the essence of the villages that comprise it after aging.

Advaya is a London-based system change initiative building a community of change-makers around the principles of radical regeneration and joyful revolution, founded by Christabel & Ruby Reed.