Space Kitchens offers private ‘ready to go’ commercial kitchens optimised for delivery.
Combining the latest in high-tech ordering platforms, state-of-the-art fully equipped kitchens, and a dedicated delivery service, Space Kitchens offers companies the chance to seize this opportunity, expand their business and increase revenues as cost-effectively as possible outside of their own four walls.
Branding, Art Direction & Ui/Ux
Over the past years, the food industry has undergone significant change. As consumers shift their dining behaviour increasingly to delivery, it’s impossible for restaurants to ignore this new model.
Bearing all this in mind, we wanted to recreate the analogy to explain the expanding universe as Space Kitchens allows companies to expand and evolve their offer around kitchen business. Customers are moving further away from center location restaurants at an accelerating rate, like the distant galaxies in Hubble-Lemaître Law.
The brand system is a collection of bold and kinetic shapes, each with multiple variations with the same idea of expansion and movement. A blue based colour palette was created to mimic the uniververse imaginary, but keeping a corporate and sober tone, holding a B2B company character.
The identity is brought to life creating a flexible, modular, always-moving brand system. The graphic language exaggerates the clean geometry of the icon by using it at a super-scale size, often at different proportions, to create vibrant blocks of colour and allow for visual dynamism.