Ortoinvisible is a comprehensive dental clinic that achieved a great competitive advantage as a specialist and pioneer in the region with invisible orthodontic services. After a solid professional career, they decided to update and homogenize its graphic identity. The main goal was align its image to their work philosophy, which includes a high commitment to sustainability, and approach a younger audience also.
Under this strategic scenario, we began our process by making operational decisions to have a coherent overall framework. We focus our efforts on a single main brand, adapt packaging to be more sustainable, and increase recycled materials in cases where digitization was not possible.
On the other hand, visual challenge started from a restyling in order to unify and not lose brand recognition, and at the same time, reflect an innovating business, which is constantly investing to offer the most avant-garde dental knowledge. We also chose a new photographic direction that will align with the public and transmit a relaxed atmosphere, far from the seriousness that usually surrounds the health sector.