Lutton & Gant
Lutton & Gant is a photography studio witnessed major events, capable of capturing those short-lived moments with a delicate and exquisite perspective.
Being able to capture the ephemeral requires a thorough sensitivity and an elegant knowlegde of technique also.
Duality is the keystone on which we started this new branding, and it is applied both in the typography and concepts. Lutton&Gant brand allows to play with the diformism of words and meanings, in the same way elements can appear in a disorderly, unexpected way, same as entropy take place on many emotions we experience.
Besides, we wanted to create a direction where there is a lot of space and purity, where protagonists are the main center of attention.