Limón Serrano is a traditional Spanish recipe from “Sierra de Francia” (Salamanca) with Sephardic origins. It is a dish with a bittersweet ending and salty tones that achieve an exotic taste. Vanguard under traditional basis.
Branding, Art direction
We seek inspiration from Sephardic elements to represent the locals way of life from the inside, their everyday environment. From here, we move the idea to a current scenario, creating collages with colors and fresher figures.
Honor the habits of the area adapted to nowadays without losing the essence of other generations.