Limón Serrano

Limón Serrano is a traditional Spanish recipe from “Sierra de Francia” (Salamanca) with Sephardic origins. It is a dish with a bittersweet ending and salty tones that achieve an exotic taste. Vanguard under traditional basis.

Limon serrano 02
 
Limón Serrano
Branding, Art direction
Spain, 2017
Pablo Castro

We seek inspiration from Sephardic elements to represent the locals way of life from the inside, their everyday environment. From here, we move the idea to a current scenario, creating collages with colors and fresher figures.

Honor the habits of the area adapted to nowadays without losing the essence of other generations.

 
Limon serrano 03
Limon serrano 04
 
 
Limon serrano 05
 
Limon serrano 06
 
 
 
Limon serrano 07
 
Limon serrano 08
Limon serrano 09
 
Limon-serrano-animated
Limon-serrano-logotipo
 
Limon serrano 12
 
 
 
Limon serrano 13
 
Limon serrano 14
 
 
Limon serrano 16
 
 
Limon serrano 15
 
Limon serrano 17