Blanco de Parcela
“Blanco de Parcela, Fuente de las Hontanillas 2019” The very first and limited white wine of AALTO Winery.
We created an experience around the launch of the very first white wine produced by Aalto Winery. For this entry into the market we should impact the consumer while respecting the minimalist force so characteristic of the brand.
Packaging y dirección de arte
Given the exclusive nature of the product, we developed a packaging with a sensory impact that revolved around the concepts of soil and origin.
To achieve it, we have played with the sense of touch, creating a volume texture pretending the surface of the vine. On top of that, the entire exterior is predominantly dark to increase the contrast with the interior, giving all the light and prominence to the colour of the wine, discovered once it is served.