Lutton Gant, photography studio in Valladolid (Spain), which specializes in weddings and family portraits, informed us of their brand extension, diversifying into a new identity that would answer photography queries for companies and professionals.
With the last boom in demand for this type of service, our objective for this new project was to better target its audience, help in the brand awareness and its new market consolidation.
Our challenge involved knowing the target audience in detail, with their expectations and needs, as well as the analysis of the specialized competition it faced.
Carácter graphic solution follows the principle of simplicity and minimalism, using a modernized timeless typeface, a monochrome palette and a flexible grid that gives prominence to their powerful work.
His style is in between natural and contemporary, modern lines under traditional hues, constant balance between current trends and the everlasting material, the warmth of wood and the neatness of his designs.
The identity of Sergio Taroncher, carpenter and cabinetmaker, is based on his passionate and detailed attitude, but above all, honest. His pieces represent the cross among contemporary artistic expression and the most traditional crafts.
Every work he does has its own character, a personal imprint that adapts to the needs of each project, with custom pieces designed down to the smallest detail. Based on the exclusive nature of his work, we gave out his brand a manual typography, with a thick, forceful and irregular line that denotes natural imperfection and integrity.
Ortoinvisible is a comprehensive dental clinic that achieved a great competitive advantage as a specialist and pioneer in the region with invisible orthodontic services. After a solid professional career, they decided to update and homogenize its graphic identity. The main goal was align its image to their work philosophy, which includes a high commitment to sustainability, and approach a younger audience also.
Under this strategic scenario, we began our process by making operational decisions to have a coherent overall framework. We focus our efforts on a single main brand, adapt packaging to be more sustainable, and increase recycled materials in cases where digitization was not possible.
On the other hand, visual challenge started from a restyling in order to unify and not lose brand recognition, and at the same time, reflect an innovating business, which is constantly investing to offer the most avant-garde dental knowledge. We also chose a new photographic direction that will align with the public and transmit a relaxed atmosphere, far from the seriousness that usually surrounds the health sector.
Advaya is a London-based system change initiative building a community of change-makers around the principles of radical regeneration and joyful revolution, founded by Christabel & Ruby Reed.
A community that explores the connections between ecology, spirituality, and mental health, advocating regenerative narratives and economies, collective responsibility, public awakening and mobilisation. By embedding ecological awareness into our lives can move from narratives of growth to an economy that values social, individual and environmental wellbeing.
Live events, media platform and campaigns shift narratives, empower and inspire, weaving stories of beautiful transformation, resistance and renewal.
Christabel and Ruby also founded with Cara Delevingne #MyEcoResolution, a community of change-makers co-creating a world that thrives pledging eco-resolutions. Take a look!
Bridging the worlds of golf fashion & streetwear.
A brand that appeals to both players of the game, and fans of streetwear. Golf apparel and fashionable streetwear had pretty much nothing in common. That bridge simply didn’t exist, but Manors has created it.
One of the latest trends in streetwear at the moment is the resurgence of a classic 50’s aesthetic. Dubbed the ‘grandad’ look. Streetwear has moved from baggy t-shirts and ripped jeans, to cardigans and chinos. This throwback trend to a smarter style is their bridge to the game of golf. Think of Ben Hogan, Arnold Palmer, Gary Player. These are their style icons.
Inspired by the style and sophistication of a bygone era. Re-Imagined with a contemporary twist.