Wodbuster is a digital solution for Crossfit boxes where they can manage classes and rates, giving their athletes the opportunity to easily book their training and increase their motivation.
After years of organic growth and overcoming the Covid blow, the new normality brings new habits and the rise of small gyms that must control attendance and capacity. Their demand multiplies heavily and it is time to strengthen the identity of the company and its strategy.
Wodbuster evolves and competes in an increasingly larger market, so when they come to us we should create a competitive brand according with the new realities.
Ground-breaking, vibrant, energetic.
Time is crucial, clock beeping set the beginning and the end of each Wod. When you are fighting the last repetition, when your strength falters but you can't give up to make one last effort; Every second counts. This is the starting point where we started creating this brand concept behind.
In addition, running a business is a time consuming also. Knowing how to take advantage of time and delegate tiring tasks to a manager who also knows your sector, can be key.
Huge impact, security and experience.
Space Kitchens offers private ‘ready to go’ commercial kitchens optimised for delivery.
Combining the latest in high-tech ordering platforms, state-of-the-art fully equipped kitchens, and a dedicated delivery service, Space Kitchens offers companies the chance to seize this opportunity, expand their business and increase revenues as cost-effectively as possible outside of their own four walls.
Over the past years, the food industry has undergone significant change. As consumers shift their dining behaviour increasingly to delivery, it’s impossible for restaurants to ignore this new model.
Bearing all this in mind, we wanted to recreate the analogy to explain the expanding universe as Space Kitchens allows companies to expand and evolve their offer around kitchen business. Customers are moving further away from center location restaurants at an accelerating rate, like the distant galaxies in Hubble-Lemaître Law.
The brand system is a collection of bold and kinetic shapes, each with multiple variations with the same idea of expansion and movement. A blue based colour palette was created to mimic the uniververse imaginary, but keeping a corporate and sober tone, holding a B2B company character.
The identity is brought to life creating a flexible, modular, always-moving brand system. The graphic language exaggerates the clean geometry of the icon by using it at a super-scale size, often at different proportions, to create vibrant blocks of colour and allow for visual dynamism.
“Blanco de Parcela, Fuente de las Hontanillas 2019” The very first and limited white wine of AALTO Winery.
We created an experience around the launch of the very first white wine produced by Aalto Winery. For this entry into the market we should impact the consumer while respecting the minimalist force so characteristic of the brand.
Given the exclusive nature of the product, we developed a packaging with a sensory impact that revolved around the concepts of soil and origin.
To achieve it, we have played with the sense of touch, creating a volume texture pretending the surface of the vine. On top of that, the entire exterior is predominantly dark to increase the contrast with the interior, giving all the light and prominence to the colour of the wine, discovered once it is served.
Lutton & Gant is a photography studio witnessed major events, capable of capturing those short-lived moments with a delicate and exquisite perspective.
Being able to capture the ephemeral requires a thorough sensitivity and an elegant knowlegde of technique also.
Duality is the keystone on which we started this new branding, and it is applied both in the typography and concepts. Lutton&Gant brand allows to play with the diformism of words and meanings, in the same way elements can appear in a disorderly, unexpected way, same as entropy take place on many emotions we experience.
Besides, we wanted to create a direction where there is a lot of space and purity, where protagonists are the main center of attention.
In this exceptional time we are living, remote work is on the rise. Companies are facing new needs and sometimes less need for space, they reap the benefits of having location flexibility.
WorkHub provides serviced private office space, virtual office services and meeting room rental within Dublin City. They have found a gap in the business sector trends of rapid changes which is resulting short-term and flexible leases as well as virtual office solutions.
In times of challenge, it is just the thing to spur the company on to reinvent the way they do business and add value for their clients. Thats why Workhub now appears with a new brand strategy, accompanied by a new, stronger and professional visual identity that reaches the target audience directly.
People are turning to brands that provide security, and that they can trust in a time of uncertainty. For this reason we needed to transform the brand into a friendly image, but one that convey professionalism and certainty.