Bold in message, grounded in craft, and driven by a commitment to the environment.
Our approach blends the classic with the modern, combining a striking typeface with illustrations inspired by the Gyotaku technique, where objects are printed onto paper to capture their details organically.
Natural-textured backgrounds enhance the handcrafted feel, reinforcing the brand’s freshness and authenticity. We’ve also designed a light-hearted iconography to effectively convey key values such as origin, traceability, and the octopus preparation process in an engaging and accessible way.
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